Nostalgia marketing and the power of emotional attachment in PR

Why we liked this article

• Nostalgia marketing is a content creation strategy to make groups of people feel a part of a cohort by referencing to something only they can relate to from their past.
• Brands such as Nintendo and Pepsi are turning back time with nostalgia marketing. Using this strategy to form a connection with their audience through their content creation.
• There is more to nostalgia marketing than just longing for the past. Psychologists say that nostalgia is an emotional attachment, therefore using this marketing strategy helps brands connect with their audience (usually millennials and Gen Z) and capitalise on human emotion which is driving the business forwards.