Why we liked this article
Gen Z ( ages 10- 25) are engaging with the nostalgia of the past which is mixed this is then re-invented in a modern way. Taking into account matters the demographic deems to be important such as sustainability and inclusivity.
Social media is forefronting this trend seeing the GenZ participate in the creation of content. While social listening can Forecast the next comeback within the trend.
Brands taking advantage of this trend are evoking a welcoming sense of nostalgia while forming a bond with their Gen-Z audiences.