Why we liked this article
- Instagram is set to capitalise on TikTok success with a 9×16 full-screen primary feed. This will push the platform toward video content.
- This is going to see a decline in picture-based social media marketing. While video and story-based content is favoured by the full-screen algorithm.
- Paid media in the form of short video content is going to rise as monetization options on Reels become more prominent with the new algorithm.
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