Five Gen Z Trends Shaping the Future of Brand Engagement

Why we liked this article

• Gen Z’s use social media to follow interests and favourite brands. This means that brands need to keep up with these expectations and engage with Gen Zs by fostering deep and more personalised connections.
• Influencers and content creators are said to be the key to unlock a strong relationship from a brand to Gen Zs. 79% of Gen Zs are said to have taken a shopping action as a result of seeing content created by an influencer/creator – creating a sense of loyalty attracts Gen Zs to purchase a product/service.
• As advocates for social justice and racial diversity, Gen Zs look for brands to take action on these injustices and reflect this on the work they do with influencers who come from diverse racial and cultural backgrounds.