Why brands are paying thousands for crypto domain names

Why we liked this article

• Major brands are investing heavily in securing their Web3 domain suffixes to ensure they have early brand dominance in this much-hyped area of digital marketing.
• Paying large amounts for the Ethereum Name Service (ENS) illustrates that ENS names are the established suffix in Web3—as a result of Ethereum being the most popular Web3 blockchain.
• There is a strong marketing opportunity to use this as a way of removing fraud and building trust with consumers, by providing a secure means of purchasing directly from the brand.