TikTok Shop UK launches ‘refurbished technology’ platform


TikTok Shop UK has launched a new ‘refurbished technology’ category, allowing its users to purchase second-hand mobile phones and tablets directly through the platform. This expansion is a response to the increasing popularity of users seeking money-saving tips and looking for affordable electronic devices on TikTok. The new category features products from established merchants like eFones, Box.co.uk, and Yoltso, all of whom have subjected their offerings to rigorous testing, quality control, and certification.

TikTok Shop UK has partnered with prominent software companies, Blackbelt Defence and Phonecheck to ensure customers can buy these refurbished tech products with confidence. This move underscores TikTok’s commitment to providing a secure and reliable shopping experience for its community.

The decision to introduce a ‘refurbished technology’ category aligns with the growing trend on TikTok, where users are increasingly using the platform to find great deals and budget-friendly ways to shop for their favourite products. The #MoneySavingTips hashtag, with a staggering 1.6 billion views, has become one of the fastest-growing hashtags on TikTok. Additionally, hashtags like #UsediPhone, with 100 million views, are also experiencing rapid growth.

Emily Gallant, Director at eFones, commented on the new category, “We are excited at the opportunity to launch the refurbished technology category with the Tiktok Shop team in the UK, and have been eagerly waiting for this category since eFones launched with Tiktok two years ago. The opportunity to exhibit the quality of our products through short videos and live streams is unique to Tiktok, and we expect to see some amazing content and sales on the platform.

TikTok Shop UK has been expanding its range of product categories to cater to the diverse interests of its user base.

Recent additions include ‘Pets,’ ‘Parenting,’ ‘Wellness,’ and ‘Books.’ This approach enables the TikTok community to discover and purchase a wide range of products without leaving the app. By offering a one-stop shopping experience, TikTok is strengthening its position as a social commerce platform, catering to the evolving needs of its users.

Why does this matter?

TikTok Shop UK’s introduction of the ‘refurbished technology’ category is a response to the platform’s growing user demand for affordable electronic devices. This latest move reflects TikTok’s commitment to providing a secure shopping experience and aligns with the platform’s strategy to diversify its product categories, offering users a comprehensive in-app shopping experience.

Author spike.digital