All > Paid Media > Amazon set to become ‘biggest advertiser in history’ with record $16.9bn spend
Amazon set to become ‘biggest advertiser in history’ with record $16.9bn spend
Why we liked this article
- Ad spend surged 55% year on year, which is a $6 billion increase – the fastest rise in a decade.
- The advertising is paying off for online giant Amazon as global sales jumped 9% to £101.1bn in the quarter to December 31, 2021, whilst net profit doubled to £10.5 billion.
- Amazon chief executive Andy Jassy said it was “hit by cost rises due to staff shortages and inflationary pressures.”