Why we liked this article
- Audits aren’t just for new accounts. They’re great for internal planning and help to worth quarterly and yearly strategies, especially if you’ve been working an account for a while.
- They’re not just to pick out glaring faults. Use them to make marginal gains that will help to improve an account. There’s always something to be done in a Google Ads account so don’t get offended if there are a few things picked up.