You can now add an SEO title and description to LinkedIn articles

Organic Search

If you regularly publish articles on LinkedIn, then you’ll be thrilled to hear that you can now customise how your article’s SEO title and description will appear in search engines. This applies to both articles you post in the future and articles you’ve already published.

How to add an SEO title and description to a LinkedIn article

The process for adding your chosen SEO title and description is simple. All you need to do is click on ‘write article’. Then, click on ‘publishing menu’ in the article navigation pulldown menu. Here you can click on ‘settings’.

At this point, you’ll see two fields:

  • SEO title: here you’ll have 60 characters to work with. LinkedIn says: “We’ll use your added SEO title in place of your article title for search engine result pages, such as Google search.”
  • SEO description: Here you have 160 characters to work with. LinkedIn says: “We’ll use the SEO description in place of the first few lines of your article on search engine result pages. We suggest utilising keywords, summarising your writing, and aiming to write between 140-160 characters.”

Simply add your chosen SEO title and SEO description and then hit ‘save’.

New features coming to LinkedIn

As well as adding the ability for authors to add SEO titles and descriptions to their articles, LinkedIn is also increasing the prominence of newsletters in search results.

Now, whenever a LinkedIn creator offers a newsletter, this will appear directly under their name. A ‘subscribe’ button will also be placed next to the newsletter, alongside a rundown of the number of subscribers an author has and how many editions of the newsletter they’ve released.

On top of this, LinkedIn has also announced that authors will soon be able to schedule posts.

Why does this matter?

LinkedIn is a vital tool for businesses and professionals who are looking to grow their audience and visibility.

By providing savvy users with the ability to add SEO-focused titles and descriptions, LinkedIn is allowing these authors to optimise their content specifically for search.

By following some basic SEO guidelines, these authors will now be able to improve their visibility even further. Ultimately, this makes LinkedIn a more powerful platform for anyone who is looking to grow their personal brand or build a client base for their company.